FSL Insights

FSL: A Family Affair

When Fidelity Security Life Insurance Company (FSL) was incorporated in 1968, there was no way to predict the success, growth, and profitability more than 50 years later. 

“We had no ceilings, no floors, no walls, no boundaries of any kind,” said co-founder Dorothy Jones, who along with her husband, Forrest, developed Fidelity's formula for success.

When Forrest and Dorothy retired in 1989, their son, Richard F. "Dick" Jones took the helm, guiding FSL on a steady path that witnesses spectacular gains in every measure of corporate success. During his tenure, annual premium grew tenfold, to $1.4 billion, capital grew from $20 million to $320 million.

Now a third generation of the Jones family — brothers Bryson L. Jones, Bradford R. Jones, and Richard F. Jones Jr. — have assumed leadership roles in the Company and provide the continuity that is poised to deliver continued growth and success.

What distinguishes the Jones family is their focus on creating long-term value and growing their business through continuous reinvestment. "As a private, family run company, we can manage for the long term," says Dick Jones, FSL Chairman. "We're not concerned about meeting quarterly numbers just to satisfy the whims of Wall Street analysts."

The family has built one of the strongest insurance companies in the industry from a financial standpoint, with capitalization that far outpaces the industry norms. "We believe that Capital & Surplus is the best and truest measure of the real strength and vigor of a life insurance company,” says Dick Jones. 

The company's balance sheet now stands at $348 million in capital, a figure that has tripled since 2010. Conservatively calculated reserves are designed to cover all policyholder claims, while capital & surplus is additional assurance that the company can meet its obligations. “It’s the icing on the cake,” Jones says. 

Thriving and trailblazing are part of FSL's history, its fabric. With seasoned leadership, the Jones family believes there is no limit to what FSL can achieve.

FSL Milestones

We are grateful for so many major milestones achieved of late. Let's also take a look at meaningful achievements over the last 50 years.


FSL receives its Certificate of Authority to underwrite life, accident, and sickness insurance in Missouri from the Missouri Department of Insurance.


FSL begins expansion beyond Missouri, gaining authority in Arkansas, followed by Kansas and Illinois. Company leaders declare a goal to achieve nationwide licensure.


FSL tops $1 billion in life insurance in force. Commemorative silver medallions are presented to the shareholders and directors.


Richard F. "Dick" Jones succeeds his father, Forrest Jones, as President and CEO of Fidelity Security Life.


FSL receives a license in New Hampshire – it’s 50th state – completing a 20-year effort to achieve national distribution. Authority in New York, however, is restricted to reinsurance only.


Ownership of Fidelity Security Life Insurance Company transfers to Richard F. "Dick" Jones, the sole surviving second-generation member of the Jones family.


FSL is granted membership to the Federal Home Loan Bank, providing the company with additional liquidity and an opportunity to enhance investment yields.


For the first time, FSL is named to the prestigious Ward’s 50 list of the top-performing Life-Health insurance companies in the U.S.


FSL Acquires Old Republic Life Insurance Company of New York and renames it Fidelity Security Life Insurance Company of New York; the acquisition achieves FSL's goal to be fully licensed in all states and the District of Columbia.


In a move that assures stability and continuity, FSL ownership transfers to third-generation family members and brothers Richard F. Jones Jr., Bradford R. Jones, and Bryson L. Jones.


Fidelity's Assets and its Total Premium both exceed $1 billion for the first time.


FSL's Capital & Surplus rose to $309M, based on a compound annual growth of 9.7% over past 10 years.


FSL forms Fidelity Security Assurance Company™, a new property and casualty insurance carrier.